10 success factors for a professional salesperson

A key issue for aspiring and current salespeople and sales managers is an understanding of the key success factors in selling.

• LISTENING SKILLS: Ability to listen keenly to prospects is one major skill that gives salesperson success in their sales deals.This is so because by listening carefully to the client, the salesperson will be able to identify their problems and needs , thereby knowing the perfect product to sell to them which then leads to conversion of sale.

• FOLLOWUP- SKILL: That a prospect says He/She is not interested in a product doesn't mean they don't need it, therefore it is very important for salesperson to keep the details of the client and their last discussions in a record book. The salesperson should now go ahead to study the record book and come up with a new strategic approach of convincing the client on the next appointment.

• ABILITY TO ADAPT SALES STYLE FROM SITUATION TO SITUATION: This skill is very important is getting successes from sales deals, because clients will always be in a particular situation when salesperson meets them e.g It might be on their birthday party, therefore Salesperson is required to adapt to the situation like; dressing moderately to blend with the situation and communicate more congratulatory message content than selling content to the client, salesperson should  also make the client see how the product will add more value to the celebration.

• TENACITY-STICKING TO THE TASK: Interest and diligence are the key factors of becoming a successful salesperson, because if the interest is not there, you can't be diligent i.e You give up easily at every slight rejection that comes your way.

• ORGANISATIONAL SKILLS: Put all tools required for selling in order e.g Record books, sales scripts, planning book etc, this act is very important in becoming a successful salesperson, because a Salesperson that cannot organize him/herself can't succeed in this career.

• VERBAL COMMUNICATION SKILL: A good verbal communication skill is required for a salesperson in becoming successful in this career, because ability to communicate properly with clients by passing understandable contents to them verbally makes the sales processes extremely easier.

• DEMONSTRATED ABILITY TO OVERCOME OBJECTIONS: Objections from the field of sales are inevitable, they will surely come but research shows that 70% objections normally turns to a successful Sales. Objections from clients are another way for the clients asking the question'TELL ME OR CONVINCE ME WHY I SHOULD BUY YOUR PRODUCT'. Clients with many objections often turn out to be the best and long-term customers.

• CLOSING SKILLS: This skill is very important because it can easily ruin the whole sales process if not properly done. Salesperson needs to develop themselves on this skill as it is very essential to the conversion of the sales process.